Journal of Korean Alliance for Health, Physical Education, Recreation, and Dance

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Journal of Korean Alliance for Health,Physical Education, Recreation, and Dance

ISSN : : 1738-964X ,1738-9666(print)

ISSN : 2508-7029(online)

10.23949/kjpe.2025.5.64.3.37

An Exploratory Study on the Application of Personalized Marketing in the Sport Industry: A Systematic Review of Research Trends

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